Maharashtra, July 28, 2018: On a mission to Beat Plastic Pollution, more than 100 Ambassadors of Change from the Department of Mass Media, came together, at Malad to kick-start #BeatPlasticPollution initiative, an initiative by NKBMM in association with Mission Green Mumbai and supported by Earth Day Network. This initiative is in line with this year’s theme by United Nations Environment.
The initiative was inaugurated at the Malad Location (one of the 10 Location) where around 1000 students of the college joined in. Chief Guest ADT.Aditya Mishra (Lawyer and an Organiser of Change), Shri.Pawan Sharma (
Sharing her views on the menace of plastic pollution during the Inauguration, Prof. Preethi Rao, Coordinator- Department of Mass Media, Nagindas Khandwala College, “Mother Earth gives life abundance and selflessly while we pollute and ravage her with plastic toxicity. We need to awaken the nurturer within each one of us and be the change. The choice is ours; either your Beat Plastic Pollution or it Beats You.”
“It is exciting to witness the huge participation from volunteers, citizen groups, and local authorities supporting this #BeatPlasticPollution
NKBMM has developed a deep emotional connection with the Mother Nature. Beat Plastic Pollution is an extension of NKBMM’s Institutional Social Responsibility where every year they take up a new initiative to bring a change in the society.
Commenting on this initiative, Rushabh Deena Shah, Chairperson – Department of Mass Media of Nagindas Khandwala College said, “We are delighted to kick start the #BeatPlasticPollution initiative in Mumbai today and would like to thank all the volunteers across the city who participated in the campaign. Mumbai is a beautiful landmark that exhibits the spirit of ‘Change’ to many and it is important for all of us as individuals to recognize the importance of our environment and play our part in ensuring these ecosystems are undeterred by human activities.”
Earth Day Network, the world’s largest recruiter to the environmental movement, working with more than 50,000 partners in nearly 195 countries to build environmental democracy, has been supporting in the implementation of the event at Juhu Location. Commenting on this occasion, Dr. Karuna Singh, Regional Director – Asia, Earth Day Network said, “We are glad to be a part of #BeatPlasticPollution
Plastic Bags have got no swag, but definitely, these student volunteers campaigning at 10 different locations in Mumbai on one single day have got a Swag. A Swag to bring a change in the mindset of people.