Maharashtra, July 28, 2018: On a mission to Beat Plastic Pollutionmore than 100 Ambassadors of Change from the Department of Mass Media, came together, at Malad to kick-start #BeatPlasticPollution initiative, an initiative by NKBMM in association with Mission Green Mumbai and supported by Earth Day Network. This initiative is in line with this year’s theme by United Nations Environment.

The initiative was inaugurated at the Malad Location (one of the 10 Location) where around 1000 students of the college joined in. Chief Guest ADT.Aditya Mishra (Lawyer and an Organiser of Change), Shri.Pawan Sharma (honorary Wildlife Warden of Thane, Maharashtra Forest Department), Dr.Subhajit Mukharjee ( Maharashtra Gaurav Awardee and Founder – Mission Green Mumbai), Prof.Preethi Rao (Coordinator – Dept of Mass Media, N.K. College), Rushabh Deena Shah (Young Environmentalist & Founder- NatraWild Network, Chairperson- NKBMM) Flagged off the initiative.

Sharing her views on the menace of plastic pollution during the Inauguration, Prof. Preethi RaoCoordinator- Department of Mass Media, Nagindas Khandwala College, “Mother Earth gives life abundance and selflessly while we pollute and ravage her with plastic toxicity. We need to awaken the nurturer within each one of us and be the change. The choice is ours; either your Beat Plastic Pollution or it Beats You.”

It is exciting to witness the huge participation from volunteers, citizen groups, and local authorities supporting this #BeatPlasticPollution initiative. We are pleased to work together with so many people to make this initiative a success and to partner with United Nations Environment Programme (UNEP), government authorities, citizen groups and volunteers in building a better world. With more than 8 million tons of plastic waste generation every single day, we understand the need to spread awareness and promote the ills of plastic pollution. Through this initiative we hope to create advocates who support upcycling and help in keeping our city clean”, Said Dr. (Mrs) Ancy Jose, (Principal – Nagindas Khandwala College)

NKBMM has developed a deep emotional connection with the Mother Nature. Beat Plastic Pollution is an extension of NKBMM’s Institutional Social Responsibility where every year they take up a new initiative to bring a change in the society.

Commenting on this initiative, Rushabh Deena Shah, Chairperson – Department of Mass Media of Nagindas Khandwala College said, “We are delighted to kick start the #BeatPlasticPollution initiative in Mumbai today and would like to thank all the volunteers across the city who participated in the campaign. Mumbai is a beautiful landmark that exhibits the spirit of ‘Change’ to many and it is important for all of us as individuals to recognize the importance of our environment and play our part in ensuring these ecosystems are undeterred by human activities.”

Earth Day Network, the world’s largest recruiter to the environmental movement, working with more than 50,000 partners in nearly 195 countries to build environmental democracy, has been supporting in the implementation of the event at Juhu Location. Commenting on this occasion, Dr. Karuna Singh, Regional Director – Asia, Earth Day Network said, “We are glad to be a part of #BeatPlasticPollution initiative today. Our Earth Day theme #EndPlasticPollution and the Campaign theme #BeatPlasticPollution both have the same focus. We look forward to supporting the initiative at the Juhu Location.”

Plastic Bags have got no swag, but definitely, these student volunteers campaigning at 10 different locations in Mumbai on one single day have got a Swag. A Swag to bring a change in the mindset of people.

– NKBMM Team


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