One Plus taking over the hold of market share from Samsung and Apple 


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OnePlus, a Shenzhen-based Chinese smartphone manufacturer founded by Pete Lau (CEO) and Carl Pei in December 2013 is ready to beat Samsung and Apple to become India’s largest premium smartphone maker.

Officially serving 34 countries and regions around the world as of July 2018, the company has released numerous phones, amongst other products. The company saves the customers the pain to splash out upwards of $1,000 unlike Samsung or Apple by cranking out impressively built and relatively low-cost phones for years.

OnePlus has beaten Samsung and Apple by coming out on top, largely on the back of its successful OnePlus 6 smartphone in India in the last quarter merely after a 4-year period in the Indian smartphone market. Its latest offering is the OnePlus 6, which starts around $529, that goes toe-to-toe with phones from more established manufacturers. With a decent battery life, it can last well through a day’s usage, and the quick-charging technology built into the phone lasts for an entire day from just a half-hour charge. It runs on an untouched version of Android and has a three-way rocker button that toggles between silent, vibrate, and ring.

The phone features a massive 6.28-inch AMOLED display, and has a headphone jack, unlike the giant, Apple. The OnePlus 6 is more expensive than previous models but is well below many comparable phones. The sensors included in the front of the phone offer a face-unlock function, which is quite similar to the FaceID feature on Apple’s iPhone X.

According to Hong Kong-based Counterpoint Research’s report on smartphone sales in the last quarter, OnePlus has amassed a 40% share in the premium smartphone segment in the April-June quarter where the sales of smartphones priced over Rs 30,000 are tracked. One Plus stood stronger than ever with Samsung’s diminishing 35% share and Apple’s less than 14% market share in the same premium smartphone category.

Not only this, OnePlus 6 reached a sales figure of 1 million in just 22 days of it going on sale exclusively on Amazon India’s website, becoming the fastest selling smartphone on the e-commerce website. Samsung and Apple have always dominated the smartphone market share but with OnePlus offering more at a reasonable price has led the loyal followers of the former bend down in front of the growing giant.

– Zoyena Ansari

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