October or #Techtober?

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White smartphone and blank screen on pink copy space

October or a.k.a #techtober and the festive season has begun, not to forget the sale season and flagship launches by top companies in from electronic gaint Apple to a reachently relased budgeted phones is here too.

This season started with apple new release of “S and R” series of phones and few minor tweeks and upgrades and followed by samsung with Note 9 & Xiomi with pocophone, One plus with 6T, Nokia with 5,6,7 series of phones which fit wide range of audience and functionalities and Moto with Power One with top notch.

This International October technology summits and flagship launches are followed by clearance sale’s and festival sales in Indian e commerce market is a dream come true to both sellers and buyes. We can say that its worth holding the thought of buying electronic device. E- commerce gains in india like Flipkart recently got funded by Retail shoping gaint Walmart and on a specific set of days there going to be a walmart backed sale on electronic items. Flipkart and the online retail platforms owned by it, Jabong and Myntra, have started with their five-day-long “Big Billion Days” sales from September 20.

Amazon India’s “Great Indian Festival” begun exclusively for its “Prime” customers. nd are expected to spend INR 400 Cr in advertising between the two of them, whereas Paytm Mall has received over 1 Million orders within a single day of its ongoing pre-festive sale.

With the customers going crazy over the amazing discounts given by the e-commerce giants, the latter have drawn swords for the biggest battle of the year- the battle for highest sales, better discounts, and dominant market share. Kalyan Krishnamurthy, CEO, Flipkart said, “After working closely with our sellers and brands over the last few months, we plan to deliver unparalleled, diverse, and affordable offerings to customers in every corner of India.

Our hope this year is to push further in fulfilling the shopping aspirations of all Indians.” “For the first time ever, the Great Indian Festival will start early at 12 noon on September 20 only for ‘Prime’ members,” Manish Tiwary, Vice President, Category Management, Amazon India. Paytm Mall, the e-commerce subsidiary of Alibaba-backed digital payments company Paytm, has edged its way in by defeating Snapdeal, which was earlier on the third spot.

Paytm has already launched its first ever festive season sale namely, “Mera Cashback Sale” from September 20th.

From products ranging from categories, including smartphones, tablets, laptops, large appliances, baby products, clothing and accessories, beauty products, home and kitchen products, furniture and stationery products, the giants are all set to make maximum sales and profit this festive season.

Another e-commerce giant, ShopClues’ “Maha Bharat Diwali Sale”, ran from September 20 to 28, offering a wide range of products with discounts ranging from 50-80 percent off on their home and kitchen, electronics and accessories, and fashion and lifestyle category products.

Not only these portals are providing its customers with attractive discounts or deals, but are also providing offers like no-cost EMI option at a better EMI rate, much better exchange offers and 100% Purchase Protection Plan on few of their products. They are also offering a wide range of payment options for their customers to pick the one that they have access to, and can further add value to their purchase. Indian consumers have always been much more cautious about shopping online as compared to the West and have shown utmost reluctance to divulge their credit card details. The cash on delivery service has helped a lot of traditional consumers turn to online shopping and the opportunity to return the goods has also added a star to these giants.

It’s that time of the year when people look out to grab great discounts on their favourite products and these giants are providing us with just the same.

– Zoyena Ansari

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