Bajaj Auto Limited is a part of the Bajaj Group who is a global two-wheeler and three-wheeler Indian manufacturing company that manufactures and sells motorcycles, scooters and auto rickshaws.
Being the world’s sixth-largest manufacturer of motorcycles and the second-largest in India, the company had a market capitalization of ₹640 billion (US$8.9 billion) in May 2015. The company unveiled its new motorcycle ‘V’, and the special thing about it is that it is made using the metal of India’s first aircraft carrier INS Vikrant.
The company launched the product with an aim that the bike will carry the spirit and legacy of INS Vikrant forward and become one of the most path-breaking motorcycles this year, keeping the legacy of India’s first aircraft carrier alive.
A new colour scheme has been introduced for the V5, the Cocktail Wine Red shade has been introduced at the same price of Rs 62,000, others shades being Ebony Black and Pearl White. Powered by a 149.5cc single-cylinder, it also has an air-cooled engine tuned to produce 11.8bhp of power at 7500rpm and 13Nm of torque at 5500rpm.
The motor comes paired to a 5-speed gearbox. Furthermore, the bike also carries an INS Vikrant insignia on the fuel tank. After the company received an overwhelming response for the V15, they increased its production to 1000 units per day. The company sold over 20,000 units of the V15 in April itself this year.
The sole reason why the bike is in demand is that of the patriotic feeling it is attached with. Not to forget why Aamir Khan himself got tempted to buy the masterpiece. Bajaj has given something that’s more than just a bike to the Indian masses and it has definitely worked out for them. It is not only an example of patriotic marketing but a tribute from the company to various Naval Officers of a glorious past lived. Made from the metal of INS Vikrant, the V15 has succeeded in making us think more of India’s past wars, especially the 1971 war with Pakistan.