Business blogging under 5Mins:
A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions. Really, it’s anything you want it to be. For our purposes we’ll say that a blog is your own website that you are going to update on an ongoing basis. Blog is a short form for the word weblog and the two words are used interchangeably.
When you become a trusted source of information, people will come to your blog to learn more about money management. That helps you to be perceived as a subject matter expert. That’s good because the next time they need a product or service they’ll contact you—all because of what you wrote on your blog. While that sounds like a great asset, the problem is that most business owners want to see the return right away. Unfortunately, that’s not how blogging works. Before the sales start coming in you have to provide help, relevant content and build up a loyal following. All this takes time.
Why Do People Blogging for business?
Blogging provides an easy way to keep your customers and clients up-to-date on what’s going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money.A blog allows you to build trust and rapport with your prospects. Not only can you show off what you know, building your expertise and credibility, but because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to buy from you.
So you may be asking why anyone would want to have their own blog. We believe the answer lies in the fact that every human has a voice and wishes their voice to be heard. The Internet is a medium that is unparalleled in its reach. Never before have average people like you or me been able to reach a global audience with so little trouble. Bloggers have the opportunity of reaching hundreds or even thousands of people each and every day.
There are still many people who like to share the details of their days. They may post twenty or thirty times a day, detailing when they ate lunch and when they headed home from work. On the other hand there are bloggers who give almost no detail about their lives, but write instead about a hobby or interest of theirs. They may dedicate their blog to something they are passionate about.
So what are the business benefits of blogging?
1- Listen to your audience
Blogs can be prone to pitfalls on account of providing the information itt hinks it should, rather than being focused on what the intended audience would actually like to read.
It is advisable to invest in some initial audience research in order to maximise the value they can receive from your blog and thus make blogging a worthwhile endeavour. What types of people are you currently reaching, and what types are you trying to reel in? Check out their comments and concerns, as well as their responses and engagement with other companies in your field to discover what information they want and need to read, and craft your content accordingly. Some of the most popular and effective blog posts directly answer questions posed by individual audience members, so keep tabs on the conversation and actionable respond in turn.
Your prospects and consumers are spending considerable amounts of time searching and socialising on the internet. Blogging gives you the opportunity to talk to them and engage their time for various reasons. For instance, the folks at Make my trip blog about places to see, food to eat, wine to drink, things to do. In short, they write about anything and everything to do with travel. They even run Q&A contests on Twitter and Facebook where fans and followers have to dig through a series of blog posts to find the right answers.
2- Create good Media Content
Producing your own media content is by far the best blogging tip I could give.
When you use your own images and video in your blog, the payoff is enhanced SEO because others might link to your original article and you could get more exposure if your images are linked to and embedded elsewhere. You also receive enhanced SEO if your image is more relevant than a typical stock image.
You always want to incorporate your own data and graphs specific to the topic, versus a stock photo inserted just for the purpose of having a photo. You can also use watermarks with your business name or URL on your images. If they do get embedded or the names changed, your brand will still be there. The easiest way to optimise your media and increase your blog’s SEO is to integrate keywords into captions, descriptions and save images under keyword-rich names.
3- Build your relationship with readers
One of the main business benefits of blogging is to actively engage with existing and potential customers. There’s an old saying that is fundamental in business –“People buy people”. Most customers want to build up a picture of you before they will buy from you.
So the first step is to become visible online. Then you need to build your credibility. Sharing some of your valuable intellectual property online will help give your potential customer an idea about what you can do to help them with a problem. It will also help existing customers feel confident that their decision to do business with you was a good one.
The problem is that many people do not provide value online as they go into broadcasting or selling mode. People are not interested in what you do or how you do it. They are more interested in what you leave behind after you have done your work.
Once they know how you can help them and what you can do for them, they are more likely to trust you to solve their issue and therefore buy from you.
4- Give Your Whole Story
The essence of social media means that our content will never just reside in a single location. We may have videos on YouTube, dialogue and interaction on Facebook, our favourites on Pinterest and articles on websites like this one.
The totality of your content tells a “whole” story that you should, at the very least, consider presenting on your blog. Not everything at your site has to be a “complete” post. In some cases, automation can make this content timeline approach possible. In other cases, it will require a bit of a specific production process.
Either way, your audience is at your blog to learn more about you. Make sure you give them the whole story.
5- Friendly with search Engine optimization
The way WordPress is built means that Google and other search engines can easily find and index all of your material. Google also loves fresh content and checks if your information is shared on social media channels. They continually refine the search engine algorithm to respond more intelligently to what and how people search on the web.
An important aspect now is social proof. In real life that means if I went to the pub and asked if anyone knew a good plumber a mate might recommend someone and another friend might second that. I might mention it to my electrician who would confirm that he was a good guy. I would then most likely call and ask him to do the work.
Online Google looks to see how many mentions your blog has on social media sites and scores you accordingly. The more shares you have the greater the social proof. The same happens with links to your sites. Blogs and websites have a Google page rank (from 0 to 10).
So if you have a link to your blog from a high ranking site, such as a national newspaper, then in Google’s eyes you have a certain authority and you get reflected glory. The analogy I like is to imagine that you go to a party with two famous people on the left and right of you. The other guests will immediately recognise the celebrities but will also be insanely curious to know who you are! Social proof in bucket loads.
6- Media and PR opportunities
Appearing online on top notch blogs or media sites can have an amazing affect on traffic to your site. It can increase brand awareness and business success. Guest posting for other sites is one tactic you can use to get yourself noticed. Even using social media such as Twitter can get you in the front of journalists who would never have found you before.
7- It’s builds trust.
Blogging is one of the best ways to reach a large audience of potential customers that you wouldn’t be able to reach offline. By writing quality blogs about your products and services (informational, NOT salesy), your industry, and other topics that interest your target market you will position yourself as someone who is cares about helping others and you’ll become a go-to source for information.
8- Make your blog shareable
Links are the lifeblood of the internet, so make it easy for your readers to share your blog. The easiest way to do this is by using share icons. These are social networking icons (see example to the right of this article) that make it easy for people to share your post and consequently, drive traffic and potential sales to your website.
9– Blogging Builds Your Brand and Company Voice
Everyone’s always going on about the importance of branding in marketing. Images, the tone of copy and the feel of your website are all important aspects of a good, memorable brand.
However, blogging is an oft-forgotten way to develop your brand whilst also giving your brand a voice. The style of writing, the sort of images you use and the layout of your blog are all things you can tweak to suit your business.
Perhaps you run a funky and fun fashion business? How better to establish your brand and voice than by making a funky, fun blog? Your blog will be full of great content which is written in a way which reflects your company ethos and brand voice.
10- Always stay updated
Blogging has blossomed into a hybrid art form and science in itself, and keeping track with the best, most updated blogging practices will give you a leg up in the game. There are many points to consider here, including but not limited to: having at least a foundation grasp of SEO, incorporating images and other rich media, making your posts digestible with concise sub-headers, shorter sentences and paragraphs, including CTAs when relevant, contributing posts to thought-leading publications in your field, inviting guest contributors to write on your own blog, making the most of social sharing, and much more.
When your business takes the time and effort to offer help and valuable information for free, you get to foster conversations that build trust over time – trust that makes them ‘think of you’ while making a purchase decision. This is also crucial to building a community of loyal customers that keep coming back for more, and become strong advocates for your brand – online and within their own social circle. Creating and running a start-up blog is much like any other company or professional blog. It all starts with research, planning, brilliant ideas, and consistent execution. It doesn’t always go as planned, but with the versatility and flexibility that comes with start-up culture, your blog can become your most powerful marketing tool.
– Are these blog writing tips helpful?
Let us know in the comments. And if you still feel not up to the task of creating blog content.